Willingness and ability to pay for products and services

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Reference no: EM132169930

1. Price, consumer tastes, price and availability of similar products, and consumer income are collectively called

levels of service.

marketing mix elements.

demand factors.

measures of success.

organizational buying criteria.

2. _______ determine(s) consumers’ willingness and ability to pay for products and services.

Demand factors

The break-even point

Demand curve

Consumer income

Consumer taste

3. Gena holds company meetings where she discusses recent challenges and how she plans to overcome them. This would be an example, according to Courage, of which of the following?

environments

experiments

education

storytelling

Reference no: EM132169930

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