Reference no: EM133331195

Question

This does not mean that the Thomases are willing to walk away from their core business and customers, but they would like you to suggest a diversified plan for their future, clearly justified. It should include an audit of the current situation, using relevant academic models to structure the analysis and give them confidence in your evaluation. They would like a clear sense of which customers they should target to grow their business and which product offer might be most likely to succeed in 2023.