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STEP ONE: ESTABLISH THE OBJECTIVE OF THE MESSAGE (20/100)
1. Will the message be one-sided or two-sided? Explain the reasoning behind your choice.
2. Will you use positive or negative message framing? Why?
3. What advertising appeal is your message based on
4. Why do you feel this appeal will be effective for the target customer?
STEP TWO: SELECT AN APPROPRIATE MEDIUM (20/100)
Explain the creative choices behind the creation of your video advertisement
Why did you choose a certain visual medium?3. How does the "look"-colors, style, crop, subject of visual focus (people/animals/objects/etc.)-help influence the target audience?
4. How does your text (or lack thereof) help influence the target audience?
1. Measurement in traditional media channels such as TV and radio tends to focus on: a. brand image b. targeted reach c. impressions d. exposure
Alpha would like to develop some additional financial information to help them examine the potential success of the new showroom the first year (without considering the 10% sales reduction). What is Alpha's dollar break-even point for the new branc..
Compare and contrast a four Ps approach to marketing(see below) versus the value approach (creating, communicating, and delivering value). Select and examine these approaches for at least one routine and non-routine problem. What would you expect..
Discuss your approach to care about suppliers, customers, community, employees.Discuss your approach to minimize your impact on the environment.
What kind of criticism has use of Guerrilla Marketing?Why Guerrilla Marketing been so successful that even big companies incorporating in advertising efforts?
1. revise your executive summary from assignment 1 based on the outcomes and implementation of your marketing plan.2.
write a proposal of no more than 750 words outlining the research approach you will use for your strategic plan due in
What accounts for the 29.2 percent difference in in-store decision making for these two products? Go beyond these two product categories.
If its stage game has exactly one Nash equilibrium, how many subgame perfect equilibria does a two-period, repeated game have? Explain.
Of the four types, what type of buying decision behavior would the target consumer that you described above, represent? Analyze.
During the Product development of Light & Free product, which three steps would have played a key role in coming up with flavour choices?
Identify at least three of the current industry trends within your segment. Review at least three management career opportunities within your segment. Try to find salary guidelines for positions
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