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Will you reduce your price to that point

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Question: Assume that you are trying to make a sale to a big customer. Your customer says, "I know how much you need to charge me to break even. I know you will not lose any money at that price. I will give you the sale if you reduce your price to the break-even point." Will you reduce your price to that point? Why or why not?

Reference no: EM132756214

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