Will use informational or transformational appeals

Reference no: EM132697089

Question 1: Creative Strategy: How will you say it? Will you use informational or transformational appeals?

Question 2: Message Source: Who should say it? Your sources should be rated using the following criteria: expertise, trustworthiness, and likability.

Question 3: Select the Communication Channels

Question 4: Will you use personal or nonpersonal communication channels?

Question 5: Describe the channels for each marketing communication.

Reflection

Question 6: How did this assignment help prepare you for greater responsibility?

Reference no: EM132697089

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