Will twitter ever find a business model that works

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Reference no: EM133049528

Discussion: Tweet Tweet-Will Twitter ever find a business model that works?

Task
Step 1: Read the case study Tweet Tweet: Twitter's Business model (PDF 704 KB) (Laudon & Traver 2018).

Step 2: Post your answers to the following four (4) questions in the discussion forum. Keep your answer to all questions to around 200 words in total (50 words per question).

What characteristics or benchmarks can be used to assess the business value of a company such as Twitter?

Have you used Twitter to communicate with friends or family? What are your thoughts on this service?

What are Twitter's most important assets?

Which of the various methods described for monetising Twitter's assets do you feel might be most successful?

Reference no: EM133049528

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