Will the us marketing strategy developed for nonprescription

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Chapter 9, Case: Pharmacia & Upjohn Questions (Page 539-555) Name of the book Strategic Marketing Problems

Question: Will the U.S. marketing strategy developed for nonprescription Rogaine prior to the FDA's recent rulings need to be modified? If so, how?

Reference no: EM131843398

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Will the us marketing strategy developed for nonprescription : Will the U.S. marketing strategy developed for nonprescription Rogaine prior to the FDA's recent rulings need to be modified? If so, how?

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