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Decision Point: Evaluating the Organizational Structure: Will Restructuring the Sales and Marketing Teams Work?
The company's next big push is to introduce the products of the Health SBU into India. How will your restructured marketing and sales team approach this effort and avoid the problems associated with the push into China?
Select an option from the choices below and click Submit.
By combining the marketing and sales teams into one group, the new team will be able to capitalize on previous knowledge, avoid duplicating their effort, and hopefully decrease the competition between them.
The restructured marketing and sales team will maintain the competitiveness of the SBUs. This competitiveness will help Synergy avoid the previous obstacles it encountered with its global expansion.
The new marketing and sales team will be composed of brand new members who were not involved in the China debacle.
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