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Will look at the efficacy of current marketing strategy

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Reference no: EM131488754

Final Project

• You will be developing a Marketing Plan/Analysis of your assigned company

• Marketing Plan is 1 part of the Business Plan

• Is a comprehensive blueprint which outlines an organization's overall marketing efforts

• Will look at the overall efficacy of current marketing strategies, and a recommendation for how and where the organization needs to go in the future

Parts of the Marketing Plan

• Introductory Components

Executive Summary

Introduction to objective of the marketing plan

Product Line

Brand Management

Company analysis à short history

• Competitor Analysis

• Target Market

• SWOT

• Current Marketing Objectives

Discuss the 4P's Here

• Recommendations for Future Marketing Objectives

• Conclusion

Details

• Marketing Plan Rubric will be posted on Blackboard this week

• 12-14 pages (excluding titles page, table of contents, appendices, and references)

• Double Spaced

• Choose a format (apa, mla, etc.) and stick to it

Reference no: EM131488754

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