Will fridays prevail and why

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T.G.I. Friday's, a New York corporation and registered service mark, entered into an exclusive licensing agreement with Tiffany & Co. that allowed Tiffany to open a Friday's restaurant in Jackson, Mississippi. International Restaurant Group, operated by the owners of Tiffany, applied for a license to open a Friday's in Baton Rouge, Louisiana, but was refused.

In Baton Rouge, International then opened a restaurant, called E.L. Saturday's, or Ever Lovin' Saturday's, which had the same type of menu and decor as Friday's. Friday's sues International for trademark infringement. Will Friday's prevail? Why?

Reference no: EM131390552

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