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Will dollar shave club edginess work abroad

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Reference no: EM133166477

The minicase "Will Dollar Shave Club's Edginess Work Abroad?" explores whether the marketing approach used by the company in the U.S. will be successful in the international market. The company launched its business in a dramatic way with a video that went viral and generated 12,000 orders the first day. Unilever purchased the company in 2016 with a vow to let the company retain its autonomy. The question remains whether Dollar Shave Club's approach will work in international markets.

1. Do you think Dollar Shaving Club's approach will be successful in international markets?

2. Why or why not?

3. What changes, if any, do think the company would have to make in order to enhance its success in international markets?

Reference no: EM133166477

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