Will dollar shave club edginess work abroad

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Reference no: EM132923336

Locate and read the Minicase "Will Dollar Shave Club's Edginess Work Abroad" found in the Ball textbook and answer the questions at the end of the case study.

1. View one or more of DSCs videos online. Did you find the videos funny? Uncomfortable? Offensive? Please explain your reaction.

2. Do you think Dollar Shaving Club's approach will be successful in international markets. Why or why not? What changes, if any, do you think the company would have to make in order to enhance its success in international markets?

Reference no: EM132923336

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