Will advertising toward women increase car sales

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Research Question

Will advertising toward women increase car sales?

Given the current changes in the socio-economics status of women in India, (add at least 3 citations proving this point). MSIL, the India Dealer Network, and advertisers and will benefit by targeting advertising car sales towards women. The stakeholders will benefit from increased sales due to advertising targeted towards women.

Reference no: EM132574249

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