Reference no: EM132260090

An international market has a wide canvas of opportunities and also the challenges. These markets area approached by the companies when they want to increase their market share or the local demand for their product or services has come o a saturation point. The international markets are quite appealing for the various organizations and with the concept of globalization and free trade, the internalization of the market is taking place with a fast speed. The organization can utilize their excess resources and production or service providing faciloities to satisfy the demand of foreign markets.

Due to a number of advantages over the traditional market structure, the multinational markets attract a lot of completion as most of the organization want to serve the customers of other countries. We should not forget that as the countries or culture get changed, there will also be a change in the demand, product quality requirement and this is resulted due to varied cultural variation among the different market. This imposes a lot of challenges to the organization as they have not only to face the increased competition from other firms but they also have the responsibility fo coming up those products which are able to address the unique requirements of each distinctive market. Thus the multinational markets imposes can be seen as a rough-and-tumble for the external business.