Reference no: EM132299210

Marketing is all about being able to communicate your ideas to specific audiences.

The purpose of Assessment 3 is to help you practise a specific style of communication, namely a presentation. As students, you need to develop your presentation skills as this is one of the most common ways of communicating in business.

Purpose of this presentation: to communicate to your audience the value that can be gained by investing in marketing communications. In other words, you need to evaluate the effectiveness of an integrated campaign in achieving their objectives.

Task: Develop a 10 minute PPT presentation (to be presented in class- maximum of 10 slides). Steps to completing this assessment task: 1. Research and locate at least four journal articles related to the value of IMC in achieving strategic outcomes 2. Develop your presentation to argue your case.

Suggested PPT structure: Title page (1 slide) Background (1 slide) Marketing communications - justify why IMC is useful and needed (1 slide) - you can draw on findings from Assessment 2 and any other additional research completed.

Outline objectives (1 slide) Broadly discuss strategic direction (2 slides) - remember to include at least 2 journal article references) Broadly discuss tactical direction (3 slides) - remember to apply theory Reference list (1 slide) Remember to include visuals and links where necessary to clearly communicate to your audience the purpose of this presentation.

You can include animations, links to other sources (i.e. multimedia such as YouTube clips). In your presentation you need to describe and engage your audience with interesting and relevant information.

You need to use theory to justify how and why your example communicates to the marketplace your organisation's goals in the community and the impact of the example on the brand.

So you need to define and describe the concepts and as this is academic work just like the report, you will be expected to have references to support your choices.

The key is to demonstrate with theory and practical examples what value is provided to the organisation and its audiences through use of integrated marketing communications.