Why your company should conduct business market research

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Reference no: EM133538057

Assignment: Business Analytics and Research Methods

Project Recap: Business-Related Research Proposal

This is the concluding project for this Graduate Business Analytics and Research Methods course. It offers students the opportunity to show mastery of all key elements of Research Design, Research Methods, Analytics, and mastery of designing and executing a business-related research proposal. The big picture is for students to assume the position of a research analyst for a corporation or being an independent research analyst, tasked to understand a corporate problem and offer solution(s) via a professionally conducted proposal that would mitigate or alleviate the problem or issue. Three phases fulfill this project: (Phase III is a combination of all phases to make a full document). Therefore phase content scoring less than 75 percent will result in a redo of some parts of the phase or complete phase.

For Phase III:

Use your professor's feedback to perfect your Phase I and Phase II content and integrate your perfected Phase I and Phase II content in Phase III. The Business Project Proposal must have:

I. Cover Page

II. Table of Contents (include numberings of charts, graphs, and table)

III. Executive Summary... offers a condensed version of the problem, the methods of investigation, the results of the study, the interpretation of the results, and the recommendations made. This helps the busy executive to go through just two or three pages and grasp the essence of what is contained in the report. You may also mirror an abstract. It is a brief summary of the paper, allowing readers to know the main points, and what was achieved in the paper (written in the past tense). It must be a single paragraph in block format (without paragraph indentation), and the appropriate length is typically between 150 and 200 words.

IV. Introduction to your Business Research Proposal... Since the first paragraph or section of a document is assumed to be the introduction of the paper, the word 'Introduction' is not needed. Do not begin a paper with the word 'Introduction' as a heading (APA, 2020, p. 47). The paper's title should be the first heading above the first body paragraph of your paper and must be bolded - Check Sample Student paper (APA, 2020, pp. 61-67)

V. The Company or The Corporation or The Organization (revised using professor feedback)

VI. Problem (revised using professor feedback)

VII. Background of Problem (revised using professor feedback)

VIII. Research Objectives (revised using professor feedback)

IX. The Scope of the Study (revised using professor feedback)

X. Literature Review (revised using professor feedback)

XI. Theoretical Framework (revised using professor feedback)

XII. Research Design (revised using professor feedback)

XIII. Research Method (detailed - chapters 7-17)... A research method is a strategy used to implement the plan (Research Design). The process used to collect information and data for the purpose of making business The methodology may include publication research, interviews, surveys, and other research techniques, and could include both present and historical information.

XIV. Relevance of the Research (detailed - chapter 1 & 2)... Why your company should conduct business market research: Identify the problem areas in your business. Understand the needs of existing customers and why they chose your service over competitors. Make well-informed market decisions about your services and develop effective strategies.

XV. Limitations of the Research (detailed - chapter 19)... Limitations are influences that the researcher cannot control. They are the shortcomings, conditions, or influences that cannot be controlled by the researcher that place restrictions on your methodology and conclusions. Any limitations that might influence the results must be mentioned in the project.

XVI. Conclusion (detailed - Chapter 18)... Contextualizing what you have achieved in the Business-Related Research

Reference no: EM133538057

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