Why you will choose that level of respondent visibility

Assignment Help Marketing Management

Reference no: EM133340298

Question 1:
A client wants to conduct in-person focus groups with teenagers (youths), regarding their "Experience with Bullying". The project must include representation from across Canada, and must be completed within three weeks. You believe that an asynchronous online focus group. (A-OLFG) would be a more appropriate approach, but your client is unfamiliar with this technique. You are preparing a presentation that will explain the main differences between in-person focus groups and asynchronous online focus groups.

Compare 4 key characteristics of each type of focus group that will allow the client to make an informed decision. IN EACH COMPARISON EXPLAIN WHY THEY ARE RELEVANT TO THIS PARTICULAR SCENARIO.

Question 2:
For the asynchronous online focus group with teens "Experience with Bullying" from the previous question, you will create 2 tasks using the "text task" option (i.e. you are not including any media such as photos or videos). You will give each text task a different level of respondent visibility (also called socialization of responses).

Describe each of the 2 text task questions. Explain why you will choose that level of respondent visibility for each task IN THIS PARTICULAR ONLINE STUDY.

Question 3:
For the same A-OLFG with teens "Experience with Bullying", you will do a task where you provide some media in the task (e.g. images, photos, videos). The respondents will be asked to interact with this media during their response (e.g. click, mark, drag.)

Explain briefly what type of task you will choose and describe how you will APPLY IT IN THIS PARTICULAR ONLINE STUDY.

Reference no: EM133340298

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