Why you chose the opportunity and the company

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Reference no: EM133232052

Question: Cazoo is focussed on growing customer numbers and increasing sales conversion via channels other than traditional marketing channels (TV, radio, social media, PPC...). Cazoo has identified that partnerships are a good channel to focus on.

Pick a specific opportunity and partner (this could be a new partnership to drive online sales, or new customers for our dealership partners) that you propose Cazoo should partner with.

Please describe:

• Why you chose the opportunity and the company

• The structure of the partnership e.g. what is on offer to the customer, to Cazoo and to the partner • How many sales / customers would this drive for Cazoo?

• How would you commercialise the partnership? E.g. how much would Cazoo be willing to pay for these sales

• What risks do you foresee and how would you manage this risk?

• What metrics would you want to track and what key results would you set for success?

Things to consider: Include in your answer your assumptions, how would you find, size, and filter opportunities.

Reference no: EM133232052

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