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Case Study: Kevin is a team leader of a sales team. Nearly fifteen people report to him. Craig, one of them, is a very loyal, engaged and committed employee. He is generally very professional and punctual in completing all the tasks assigned to him. Even the clients are generally delighted with his service - he tries to solve them problems as fast as possible. He equally effective. Once it so happened that Craig was engaged in some personal work (which was critical). Kevin was fully aware about it and had been very supportive to Craig. Craig was officially on leave because of the same. A potentially profitable client Julia called Craig . He didn't receive Julia's calls more than once, because of above mentioned condition. That annoyed Julia thinking that Craig was not sincere in his work. When Craig called back to her, she said that she didn't like his attitude (of not accepting her repeated calls). Craig felt very sorry about it. He knew that losing this client would be a great loss to his organization. Craig wrote an unconditional apology letter (e-mail) to her, and marked its CC to Kevin. In fact, Kevin came to know about this client only after reading Craig's mail. Craig clarified why he had not received her calls and even mentioned in that mail to Julia that she could complain about him to his boss (i.e. Kevin), if she felt that his clarification to her was not justified. Though Julia didn't bother to complain to Kevin, he (Kevin) did realise that the company had lost a big client as Julia gave contract to a competing firm.
Questions
1. If you were in Kevin's place, what would you do? Would you take any action against Craig or not? Why? Use the concept of Attitudes and Perceptions in describing this case
2. Do you believe that Craig have shown the affective commitment in emailing the situation to Kevin or he would have done more better
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