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Assignment:
Facebook allows advertisers to set a daily budget: Once their costs (usually per click) reach a certain level, the ad disappears for the rest of the day. Why would this be a risk for an advertiser?
Identify a brand extension that you believe is successful. Explain why. Use all of your marketing knowledge to analyze why it was successful.
How autonomous vehicles might impact the industry, Think about a "to-be" new opportunity that AVs enable and briefly explain your idea using Kim
Provide a initial Position on the Perceptual Map, and a final Position on the Perceptual Map. Explain why and how should Malaysian Airlines re-position itself in the Airline Industry.
What do you think about CEO Jeff Bezos' controversial approach to starting Amazon.com? What was the approach successful?
How would to rate company's service marketing strategy: bad, good, or fabulous, and why.
Assume you are an entreprenur who wants to start up a not for profit for domestic violence. Let the name of the not for profit be XYZ. Total cost of incorporation, website, and everything needed to get the project started. How to source for funding..
You have accessed the Interactive Marketing Plan tool and used the step-by-step guide to complete Part A of your marketing plan. Decide the main goals that you would like to achieve within the next year (short term) and the mains goals that you wou..
What article could be interested to discuss some of principles of marketing, what we can learn from this article and what will be our opinion about it.
Suppose 28 objects are placed along a circle at equal distances. In how manyways can 3 objects be chosen from among them so that no two of the three chosen objects are adjacent nor diametrically opposite?
Organizational culture is important to a business. Research a company and share with the class the organizational culture of the company.
Discuss problems associated with measuring advertising effectiveness in foreign markets.- What is the role of community relations for a global marketer? How can the marketer treat even the anti-globals as customers?
Briefly describe each and explain the benefits associated with segmenting the market at each of the four levels.
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