Why would these consumers choose a monthly contract

Reference no: EM131020722

Data from health clubs show that members who choose a contract with a flat monthly fee of more than $70 attend, on average, 4.8 times per month. They pay a price per expected visit of more than $14, even though a $10-per-visit fee is also available. Why would these consumers choose a monthly contract when they lose money on it?

Reference no: EM131020722

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