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Why would the person buy your product or service

Assignment Help Marketing Management
Reference no: EM132253248

Question: Marketing Plan: You are be required to write a comprehensive marketing plan for a small business enterprise. Please review Module 3 for more information. The purpose of this project is to demonstrate the depth of your understanding of this course.

The Marketing Plan should be based on the following structure:

1. Executive Summary

Vision statement

Value proposition

Positioning statement

1. Marketing Situation

Industry analysis (description of your industry)

Identify your customers - ideal clients.

• What is their demographic profile?

• What are their values, interest, choices?

• How do they like to do business (online, face to face, etc.)?

• Where are they located?

• Why would this person buy your product or service?

Competitive analysis (your competition):

• Where are they located?

• How long have they been in business?

• What are their target markets?

• What are the unique selling points?

• What are the strengths and weaknesses?

1. Analyze your business

SWOT

Define your difference: USP - what is your unique selling point?

What is your elevator pitch?

1. What is your customer journey?

AIDA:

Attention

Interest

Desire

Action

Loyalty

1. Action plan;

Marketing budget

Marketing team

Pricing strategy

Public Relations strategy

Social media strategy

Advertising strategy

After-sale strategy

Monitoring and measuring strategy

1. Marketing budget/financials

Sales, expenses, and profit

Reference no: EM132253248

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