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Why would target customers choose this offering

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Reference no: EM133279972

What is Coca Cola Market value: Refereed as "3-V principle"

Question 1: What value does Coca-Cola create for its target customers? Why would target customers choose this offering? What makes this offering better than the alternative options?

Question 2: What value does Coca-Cola create for the company's collaborators? Why would the entities identified as collaborators (suppliers, distributors, and co-developers) partner with the company?

Question 3: What value does Coca-Cola create for the company? Why should the company invest resources in this offering rather than in an alternative offering?

Reference no: EM133279972

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