Reference no: EM132221645

Discussion Question: 1 - (CLO1)

Why would someone shop on the Internet? Buy an iPod? Eat at TGI Friday's frequently?

a) Why would someone else not make those purchases?

b) How would you choose one outlet, brand, or model over the others? Would others make the same choice in the same way?

c) Explain your shopping strategy and why it is different (if it is) from others [shown on (a) and (b)]. Please us example of your country, culture, region if necessary for your explanations.

2. My current role: IT project Manager

Course Name: Marketing and Consumer Behaviour

Discussion Question 2 - Applied Concepts (AC) - Week/Course Learning Outcomes

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to one of the following scenarios:

As applied to your current professional career

As applied to enhancing, improving, or advancing your current professional career

As applied to a management, leadership, or any decision-making position

As applied to a current or future entrepreneurial endeavor

OR

Using your textbook, LIRN-based research, and the Internet, apply the learning outcomes for the week/course and lecture concepts to a business organization that exhibits and demonstrates these concepts. You should develop a summary of the organizations strategy and how they use these concepts to compete.

This is a learning and application exercise designed to give you an opportunity to apply concepts learned in a pragmatic and meaningful way that will enable you to gain valuable and relevant knowledge in an effort to augment your skill set and enhance your professional careers.

Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with peer-reviewed in-text citation(s) and reference(s).