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Why would ikea continue to print millions of catalogs

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Reference no: EM133144388

Why would IKEA continue to print millions of catalogs every year, while other retailers are eliminating printed catalogs in favor of online and in-store shopping?

Hoyer D. Wayne, Macinnis J. Deborah (2013). Consumer Behavior (6th ed.). South-Western Cengage Learning, Publishing. ISBN:9781133435211

Reference no: EM133144388

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