Why would entities engaged in a behaviour change campaign

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Reference no: EM133684252

Homework

Purpose: This homework is designed to provide an opportunity to demonstrate your understanding of:

1) The behavior change concepts examined in the unit (lectures and readings), and
2) The behavior change case studies which you and your comrades have explored and presented on.

Drawing from your work on your behaviour change case study (assessment 1B, assessment 2), from the behaviour change case study presentations of your comrades, and from the ideas discussed during the semester in lectures, readings, and class debates, write a structured essay (e.g. introduction, main part divided in sections, conclusion, reference list) addressing a question exploring the relationship between the following terms: "behaviour change" AND "society" AND/OR "critique".

Sources

In addition to your own case study, you must provide specific, detailed references to points or arguments made during three other behavior b, change case study presentations made during the course of the semester by your comrades. Refer to these students, case studies and arguments precisely ("during the course of student ac's presentation on behaviour change campaign y, he/she made the following point: etc...")

Task

The basic principle of an essay is that you should explore different aspects of a question in a coherent way.

You must come up with your own essay question. An example of an essay question which incorporates "behaviour change" and "critique" could be "Should entities involved in a behaviour change campaign always respond to critiques?"

In this case one could imagine three essay sections e.g. (please note this is a very undeveloped structure):

A. Introduction - why does this matter?

I. Why would entities engaged in a behaviour change campaign be criticised? Examples 1,2,3. The commonalities / differences between these examples are... This accords with what author T says...

II. What is the case for responding and the case for not responding? The costs and risks in responding / not responding are... Author 1 says x, author 2 says y, however examples 2 and 3 show that...

III. How could the critiques have been avoided? What did not happen? Who is responsible? Authors 5 and 6 say that...

B. Conclusion - what did we learn?

Reference no: EM133684252

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