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Why would coupon or rebate discount for product

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Reference no: EM133313929

Questions

1. Why would a coupon or rebate discount for a product that has an inelastic demand curve have very little effect on sales, while a coupon or rebate discount for a product that has an elastic demand curve would probably see a major bump in sales?

2. How can such changes in consumer behavior be explained through elasticity of demand?

Reference no: EM133313929

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