Why would company outsource parts of its supply chain

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1. What is the value of sales and operations planning in supply chain integration? What happens if sales does not communicate effectively with operations? What is the value of having medium- and long-term forecasts? How do e-commerce strategies promote growth?

2. Why would a company outsource parts of its supply chain? Explain the value of this practice and why so many companies use it today. What are some operational challenges that outsourcing can present?

3. Based on your experiences as a coffee consumer, does Starbucks’ strategy seem to set it apart from rivals? Does the strategy seem to be keyed to a cost-based advantage, differentiating features, serving the unique needs of a niche, or some combination of these? What is there about Starbucks’ strategy that can lead to sustainable competitive advantage?

Reference no: EM132206384

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