Why would apple inc. launch itunes radio

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Apple unveils iTunes Radio Apple Inc. will launch iTunes Radio with over 200 programmed channels and an opportunity for users to buy music direct from its iTunes Store. iTunes Radio joins a crowded streaming-music market in which Apple is playing catchup to its rivals, instead of creating something new.

With Apple's sales so strong, why would Apple Inc. launch iTunes Radio? Explain how the economic profit of firms in the streaming-music market will likely change as competition intensifies.

Reference no: EM131297899

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