Why would anheuser-busch threaten to start a retail war

Reference no: EM131021717

Anheuser-Busch InBev is the foreign-owned company that produces Budweiser, which has a large market share in the U.S. beer industry. According to an article in the New York Times, "Anheuser-Busch (InBev) signals to its competitors that if they lower prices, it will start a vicious retail war."

a. What does the article mean by a "retail war"?

b. Why would Anheuser-Busch threaten to start a retail war?

Reference no: EM131021717

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