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Why would a firm use competition-based pricing

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Reference no: EM131462510

Question: 1. In what way is demand-based pricing more realistic than markup pricing?

2. Why would a firm use competition-based pricing?

3. What are the five major categories of pricing strategies? Give at least two examples of specific strategies that fall into each category.

4. Identify and describe the main types of discounts that are used in the pricing of business products.

Reference no: EM131462510

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