Why would a firm pursue a strategy of maintaining status quo

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Why would a firm pursue a strategy of maintaining status quo? Wouldn't growth or reduction make more sense? When would status quo strategy (aka single business, no growth strategy) be useful?

Reference no: EM13785208

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Why would a firm pursue a strategy of maintaining status quo : Why would a firm pursue a strategy of maintaining status quo? Wouldn't growth or reduction make more sense? When would status quo strategy (aka single business, no growth strategy) be useful?
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