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Why would a customer choose to buy online

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Why would a customer choose to buy online instead of a local store? What makes a customer choose one online retailer over another? The company should be an existing company.

Identify the topic you are exploring for your eCommerce proposal due in Week 8. Are you going to work with an existing company that does not have an eCommerce solution, or a new company that wants an ePresence?

Reference no: EM131682307

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