Why would a company or organization invest in crm

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Reference no: EM132895338

1. Why would a company or Organization Invest in CRM? What Major Departments does CRM attempt to consolidate in a single database?

2. What about the "ugly side" of CRM? Can you share any examples of times when you have complained about a company, service or a product? Especially with a negative online review? How can companies/organizations defend against such things?

3. What are some of the modern Trends today in CRM?

Reference no: EM132895338

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Why would a company or organization invest in crm : 1. Why would a company or Organization Invest in CRM? What Major Departments does CRM attempt to consolidate in a single database?
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