Why would a company like colgate want to enter frozen food

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Problem: Write a paper advising Colgate Corporation to avoid entering the frozen food business in the 1980s. Why would a company like Colgate want to enter the frozen food market where there is massive competition for limited freezer space at grocers? What occurred in the 1970's that led to the increase of frozen food consumption in the 1970's and into the 1980's?

Reference no: EM133654946

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