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Question: I. MARKETING GOAL
[approx. 15 words]
Set your own realistic goal. Marketing goals should have two things - a focus (either monetary or non-monetary) and benchmarks (by how much and by when). Monetary goals can be net income, margins, return on investment, retail sales (and others) while non-monetary goals can be sales volume, market share (and others).
II. MARKETING STRATEGY
At a basic level, marketing strategy is identifying the target market, and defining the value proposition. You can find additional resources and frameworks in chapter 8 of the text.
Target Customers
Segment the market and identify one segment you will target. Develop a profile of your target segment.
Value Proposition
The value proposition is addressing the question "why will your target customers want to buy this product?" You should construct a positioning statement, and you may want to include a positioning map in your analysis.
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Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.
A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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