Why wella kolestint will succeed or fail in the marketplace

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Reference no: EM131173512 , Length: 2000 Words

Customer Relationship Management

Prepare a 2000 Words report on topic "Wella Kolestint (Hair Color)".

Report should include below mentioned points.

  • About Wella Kolestint
  • Wella Kolestint in India
  • Wella and P&G
  • About Leo Burnett
  • Launch of Wella India
  • Steps taken to inform the customer of the needs identified 
  • Extent to which the product purports to satisfy consumer needs
  • Why the product will succeed or fail in the marketplace

  1. Positives
  2. Negatives
  • Appendices
  • References


 

Verified Expert

Wella Kolestint hair color is being introduced in India, one of the fastest growing markets globally and one of the world’s top 10 hair color countries. This is P&G’s first hair color launch into a new country since the company acquired Clairol and Wella in 2001 and 2003, respectively. Wella Kolestint, known in some other markets as Wella Koleston, has been one of P&G’s fastest-growing global brands in the past year. Wella Kolestint is the #1 hair color in some of the world’s largest dark hair markets*, including Brazil, Mexico, Turkey and Saudi Arabia. Wella Kolestint creates deep, long-lasting color with a home coloring kit that includes crème color, color developer, pre-treatment sachet and post-coloring conditioner. The brand Wella is the inventor and a leader in the hair colour industry and undisputed front-runner in the professional saloon and hairdresser segment.

Reference no: EM131173512

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