Why was tiktok selected for branding purposes

Reference no: EM133360416

Assignment:

Case Study:

Brand/Background: Roundnet is a net sport-inspired primarily by concepts from volleyball. It was originally created in 1989 by Jeff Knurek although the equipment he created for the game became outdated and lost popularity in 1995. The sport experienced a revival in 2008 when Spikeball Inc. began promoting it.

Problem: Spikeball is a relatively new sport. As a result, it struggles to get its name recognized when compared to other giants in its industry. Spikeball requires quite a bit of agility and athletic prowess making a younger audience ideal for their brand, but without an effective way to reach this target market, sales will fall.

Solution: TikTok perfectly lined up with the company's key demographics making it the ideal platform to spread its product. On their TikTok site, Spikeball regularly posts highlights and clips of people having fun, while playing the game. These highlights successfully attempt to generate excitement to play the game by featuring people playing the game is fast-paced, exciting, and often humorous ways.

Results: The videos have proven to be wildly popular. The company even has a submission option where people who bought their own spikeball nets can be featured on their Tik Tok profile, leading to even more sales. The account currently has over 305k followers, 5.7 million likes, and 50 million views.

The five steps in the social media marketing "purchase process" model that can influence a brand's consumers:

Increase awareness
Influence desire
Encourage trail
Facilitate the purchase
Cement brand loyalty

Questions:

1. In the Spikeball Inc. case study, which of the 5 purchase process steps was most utilized by the brand?

2. Why was TikTok selected for branding purposes? Explain?

Reference no: EM133360416

Questions Cloud

What are the essential culture value patterns : What are the Essential Culture Value Patterns, pick one of the following subject prompts to respond to from the options titled (1) Individualism- Collectivism.

What is the duality of structure : What is the "duality of structure?" What are some examples of this concept? What are some advantages and disadvantages of bureaucratic organizational structure?

Discuss the nonverbal behaviors used : Describe one scene in which you feel his intent could have been demonstrated without any dialogue using only his nonverbal behaviors.

Why is the issue of play widely debated : Why is the issue of play widely debated? Why have some schools canceled recess in favor of more extended academic periods?

Why was tiktok selected for branding purposes : Case study, which of the 5 purchase process steps was most utilized by the brand? Why was TikTok selected for branding purposes? Explain?

Discuss about communication competence : In the lesson we learned about communication competence; essentially, having the requisite skills to be an effective communicator.

How thandiwe newtons embracing otherness : How Thandiwe Newton's Embracing otherness, embracing myself TED Talk helpful or applicable to the workplace environment? To one's personal environment(s)?

What are social media marketing purchase process model : What are the 5 steps in the social media marketing "purchase process" model that can influence a brand's consumers? Name them.

Explain about the problem of e-waste : Explain what you understand about the problem of e-waste and its many causes, and then propose at least one solution for this issue.

User Account

All Pages