Why was this campaign trying to reduce number of impressions

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Reference no: EM133271908

Assignment:

CASE STUDY: How Frooition cut marketing costs 65% via smart SEM Link:

1. Why was this campaign trying to reduce the number of impressions?

2. Which aspects of best practice were used to achieve the desired effect (ie how did they achieve their goals)? List at least 4 of the best practice techniques used to accomplish their goals.

Reference no: EM133271908

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