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Why was it important for gps to research the packaging

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Reference no: EM133572784

Question: GPS Marketers was called in to help relaunch a baby monitor that detected when a baby stopped breathing. It was a great product, but originally the company didn't take time to design packaging that matched how great the monitor was, nor did the company scope out what competitors' product packaging looked like. GPS gathered pictures of all the competitors' products and found that they all looked extremely similar-all came in white or light gray boxes with images of a sleeping baby. When redesigning the monitor packaging, GPS created a dark blue background with yellow stars to evoke the night sky and placed the product and brand name in a unique but highly readable font. Because of GPS's simple and clear redesign, the product sold extremely well. Why was it important for GPS to research the packaging of competitors' products first?

 

 

Reference no: EM133572784

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