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HAIER CASE
• Why was Haier so successful in China?
• Was Haier's decision to globalize into developed markets early on a good strategy?
• Can Haier build on its success in niche products to become a dominant global brand in high-end white goods?
• Is Haier's "three thirds" strategy a viable or wise approach?
GE CASE• How difficult a change did Welch face in 1981? How effectively did he take charge?
• What is Welch's objectives in the series of initiatives he launched in the late 1980s and early 1990s? What is he trying to achieve in the round of changes he put in motion in that period? Is there a logic or rationale supporting the change process?
• How does such a large, complex diversified conglomerate defy the critics and continue to grow so profitably? Have Welch's various initiatives added value? If so, how?
• What is your evaluation of Welch's approach to leading change? How important is he to GE's success?
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