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Why was eio eager to promote the subsidiary initiative

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Reference no: EM132487074 , Length: Word count: 650

Address the following in your paper:

Question 1: Why was Eio eager to promote the subsidiary initiative of licensing Star Wars characters for LEGO toys?

Question 2: Why was there so much resistance from the headquarters initially?

Question 3: If you were a subsidiary manager at a multinational, what are the lessons you can draw from this case that can help you successfully convince the headquarters that your ideas deserve to be supported?

Reference no: EM132487074

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