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The Not-so-Wonderful World of Euro Disney" Case Analysis
Read the "Not-So-Wonderful World of Euro Disney" case posted above and answer the following questions based on your understanding of the case. Make sure that your answers are detailed and reflect an in-depth analysis of the case.
Questions:
1. What were the factors that contributed to Euro Disney's poor performance during its first year of operation?
2. Why was Disney unable to duplicate the success of Japan's Disneyland in Euro Disney?
3. What changes were made in Euro Disney to improve performance? What were the results of these changes?
4. Why did the experience in France did not help Disney avoid some of the problems in Hong Kong?
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