Why this might be one of the most important of the four-ps

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Reference no: EM133642230

Discussion Post: Marketing for Competitive Advantage Price

For this discussion, you will research peer-reviewed journal articles on one of the 4Ps - Price. Discuss why this might be one of the most important of the 4Ps. Once you have selected your peer-reviewed journal articles, post a synopsis of the major points from the research you read. Use subject headers for each of the article titles. Cite the author within the write-up.

Reference no: EM133642230

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