Why this is ethically ok for digital marketers to do

Assignment Help Business Law and Ethics

Reference no: EM133452952

Assignment:

Ethical and legal considerations in digital marketing. You can weigh in on one of the following points, arguing for one or the other:

Digital marketing tracks a lot of information about consumers online. Make the case for why this is ethically OK for digital marketers to do.
Consumers value their privacy. Make the case for why the amount of tracking by digital marketers online is NOT ethically OK.

Be thoughtful and respectful in your arguments. Consider arguments for why marketers and consumers would and would not like it in your response. As always, evidence of deeper thinking is requested.

Reference no: EM133452952

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