Reference no: EM133803933
Assignment:
We are never going to be able to eliminate the possibility of a crisis perfectly in the workplace and in real life, but many corporate crises are likely to be caused or worsened by the failure of organizations to anticipate and plan for them ahead of time. When a crisis is neither planned for nor managed properly, even major organizations have found themselves facing PR disasters. As PR students, it is important to be familiar with real-world examples of crisis PR - whether they were successful or failures. In this assignment, you and your partner are asked to find one of the most recent crises PR cases (between 2021 and 2024) and present it to the class.
Use this link as the case to answer the question
Instruction
1. Brief Summary, Summarize a case with when, what, who, how and/or why information.
2. Identifications of Crisis and its Significance Define a major crisis; identify clients and audiences in crisis communication; discuss why this crisis or crisis communication matters in PR; if possible, limit your discussion to a single PR practice to specify your argument, but do not forget to make your own discoveries.
3. Pre-Crisis and Background for the crisis you selected Find a proactive plan if any; identify internal and external risks or issues influenced by or influencing the crisis.
4. Identify and evaluate reactive strategies and tactics (e.g., response speed, key message, spokespeople, media relations, other crises following)
5. Generate two questions to activate the in-class discussion on the case.