Why this choice of categories and channels

Reference no: EM133238234

Case: Pomegranate Inc., already known as an electronics brand (but not for mobile phones), with an existing corporate and social media online presence, is launching a new brand of mobile phones. The target is high-income men and women, aged 34-45, who are digitally savvy and consume a mix of media types, from TV and radio to social media and online. The company is focused on achieving the following advertising objectives:

Question 1: Build brand awareness from 0% to 25% in one year among individuals 34-45 who buy mobile phones

Question 2: Build brand consideration from 0% to 5% in one year among individuals 34-45 who buy mobile phones

Question 3: Why this choice of categories and channels? Please explain

Reference no: EM133238234

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