User Account

All Pages

Why these would be the best marketing communication tools

Assignment Help Marketing Management
Reference no: EM133238150 , Length: 3500 Words

Case: The organization that I created and information about my company are attached. Please use this to give you background on my company to complete this essay. Using the company/organization that you have chosen for your marketing plan (final project), answer the following questions:

Question 1. Look at the Figure in Chapter 14 entitled, Integrated Marketing Communications, that outlines the blended mix of promotional tools (advertising, personal selling, sales promotion etc.). Consider which mix of tools will be best suited to the company/organization (choose at least 2).

Question 2. Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ (for example, what type of sales promotion would you recommend for the company etc.).

Question 3. What types of advertising objectives would you recommend (see table entitled 'Possible Advertising Objectives" in Chapter 15)?

Question 4. How could a cloud based CRM tool help this company/organization? Essay must include at least two sources and citations. One source and citation must be from the following and the other can be from another source of the writer's choosing. Kotler, P., & Armstrong, G. (2018). Principles of Marketing. Harlow: Pearson Education Limited.

Reference no: EM133238150

Questions Cloud

What rhetorical tools will appeal to your target buyers : Consider - What rhetorical tools will appeal to your target buyers' current interests, trust, desires, and rational (or irrational) minds
Design an SOE-PCR approach to amplify and mutate GFP : MDSC408 Research Design in Molecular Biology and Bioinformatics, The University of Calgary, design an SOE-PCR approach to amplify and mutate a Green Fluorescent
Develop a strategic plan for mobile technology : Develop a Strategic Plan for Mobile Technology - Description of the relevant technological resources available within the organization
Define and explain what kubernetes is : Based on information covered in the lectures, define and explain what Kubernetes is and how you believe Kubernetes will be beneficial to a business environment
Why these would be the best marketing communication tools : Discuss why these would be the best marketing communication tools and summarize what kind of marketing communication you would employ
What recommendations would you have business functions : Information Technology Essay - What recommendations would you have for critical and essential business functions for that business
What security measures are you currently implementing : Cybercrime has grown exponentially over the years and has become increasingly common. What security measures are you currently implementing
How did the organizations use of ebdm affect them : How did the organization's use of EBDM affect them? Discuss any positives or negatives the company experienced using this EBDM method
Explain why the current process or system needs improvement : Rationale (defines why) Explain why the current process or system needs improvement. If possible, include baseline data and other benchmarks

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd