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Why there is some negative impression about the new product

Assignment Help Marketing Management
Reference no: EM131023618

The Article link below:

https://www.usatoday.com/story/money/2016/02/23/burger-king-hot-dog-launch-confusion/80809078/

1. Summarize the key points of the article. Be concise. You need to do some background research on the topic of this article.

2- Why there is some negative impression about this new product.

3. Discuss why this topic is important. Incorporate the relevant material we learn in marketing class with your topic.

The textbook is: Kotler, Philip, and Gary Armstrong (2015), Principles of Marketing, 16th ed., Prentice Hall (ISBN: 9780133795028).

4. Put 2 questions. These can consist of anything related to this class.

Reference no: EM131023618

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