Reference no: EM133058328
Starbucks in Australia
Australians love to drink coffee. So, it's no surprise Starbucks found Australia to be an attractive target market and launched its first outlet in the year 2000. Over the years it's become apparent that Starbucks failed miserably in Australia. To date, there are only 22 stores in Australia compared to 1,500 in Canada.
Please read the below news article:
Turner, A. (2018). Why there are almost no Starbucks in Australia. CNBC.
After reading the news article now refer to the Case study of Starbucks in the US
Consider the following questions and post your comments on the module 5 Discussion Forum:
How might the business case study of Starbucks in Australia differ from the US version (PESTLE, Porter's 5 forces, etc)?
Where did Starbucks go wrong in its expansion in Australia?
What are some of the things it should have done differently?
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Why there are almost no starbucks in australia
: How might the business case study of Starbucks in Australia differ from the US version (PESTLE, Porter's 5 forces, etc) - Where did Starbucks go wrong
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